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Farmer’s Market Maui is a local family-owned and operated business that spans three generations. Full of Aloha ‘Ᾱina, they are a family with strong cultural roots and a beaming entrepreneurial spirit.

Forty-six years ago (give or take), Grandpa Wayne Nishiki helped pioneer the vision that, today, is known as ‘farmer’s markets’ across Maui. He was one of the first to bring fresh produce to the roads of this island helping a community of farmers connect their fresh produce directly to the people. After years of moving from location to location selling produce on the side of the road, he eventually found a permanent spot in North Kihei where you can still find their market today. Fast forward to 2005, their Honokawai location was born.

The Nishiki family saw an opening in the West Side market and a need for a natural foods store. They jumped at the opportunity and this is when their Honokawai storefront location found its home. The Honokawai location is a natural food store selling fresh produce, dry and canned food, local baked goods but they also have their original farmer’s market outside of the store three times a week. In addition, their kitchen serves AÇAί Bowls, Vegan and Vegetarian dishes and fresh smoothies along with a salad bar.

Grandpa Wayne’s daughters now run the markets, but he is still there every morning making his famous Farmer’s Market Maui guacamole. A true pioneer with a heart full of aloha. Stop by, grab a bit to eat, and talk story. The local history in this family runs deep.

Wayne Nishiki, 1996

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